Featured Projects
My clients run passion-driven businesses, and their brands should be just as unique and creative as they are! They aren't afraid of stepping off the beaten path; frequently shying away from societal norms. They have a story to tell, one that's not full of the frivolous brand messaging as their competitors. They want their audience to know their voices are heard and that their products and services are catered to their needs.
Drunk Elephant
Marketing & Social Media Campaign
Role: Graphic Designer, Marketing Strategist
Skills Used: Photoshop, Illustrator, InDesign, Canva
Description: Drunk Elephant was in need of marketing material that targeted both Millennial and Gen Z beauty consumers. I analyzed both their current and potential markets and then conceptualized, drafted, and designed an Instagram campaign as well as several other several creative pieces for the brand. *This project was completed for a class assignment. I am not affiliated in any way with this brand (yet).*
Course: Integrated Marketing
Nylon Magazine
Editorial Feature, Magazine Cover, and Interior Layout Design
Role: Graphic Designer, Editor
Skills Used: Photoshop, InDesign
Description: This was a class assignment where we were tasked with creating a mock interview with ourselves sometime in the future. I designed the cover art, drafted the interview, and laid out the interior spread.
Course: Portfolio III
King Surf Shop
Logo Design, Merchandise Mockups, Magazine
Advertisement, & Design Presentation
Role: Graphic Designer
Skills Used: Photoshop, Illustrator, Canva
Description: King surf shop is a local purveyor of the latest surf gear and apparel in a fun and friendly environment; located in Palm beach, Florida. The brand was in need of a logo reflective of it's appreciation of sun, surf, and the beach.
Rosie Tips
Style Sheet, Logo Redesign, & Website Concept
Role: Graphic Designer
Skills Used: Photoshop, Illustrator
Description: The Rosie Tips website needed a facelift. This project demonstrates the beginning stages of this project. I started by vectorizing the logo and compiling a visual style guide that identified a set of cohesive fonts, color schemes, and logo variations to be used throughout the final site update.
